Search engines like Google, Yahoo!, and Bing help users find content. Therefore, it is imperative that your website appears on the search engine results page (SERP).
What Is SEO?
As the result of search engines, we call the science of improving the website's traffic to the top rank or website. SEO. The full form of SEO is search engine optimization. SEO skill is in-demand today because of the online presence of a higher number of businesses. So learn this best skill
What is a black hat SEO!
Black hat SEO is such a way that you can quickly rank your website in the search engine!
In the past, people used the black hat SEO method to rank the website. Google, bing, yahoo is the most prominent search engines for searching information on the web; And with these search engines getting smarter day by day, it is important for you to bring traffic to the website using the organic method.
By using black hat SEO, you will be able to grow your website quickly but later your website may be closed and demonetized, and penalized too! My suggestion would be that you never do black hat SEO! Because it is against Google guidelines.
What are the benefits of SEO-
There are many benefits of using SEO in your website like-
Mass audience: SEO is organic, and as your site goes up in ranking, you get more traffic. And your revenue increases!
Permanent results: When you use the pay-per-click service, your site appears at the top of the SERP; However, the moment you stop paying for ads, the site will stop showing up at the top. On the other hand, SEO results are not dependent on ads, and your site will appear at the top of the charts without ads. You should not use Google ads services to get top rank on SERP!
Staying ahead of the competition – With tons of free and commercial SEO tools (for example, Google Analytics and Google Search Console), you can provide data and information not only for your website but also for your competitor's site. can see the report. Hence, you can compare your result with your competitor. And you can improve your site. you can join an SEO course in Rohini.
What is On-Page and Off-Page SEO
There are many factors involved in an SEO method, and no site can claim to use them all at the same time. Basically, these factors are divided into two types:
On-page SEO: on-page SEO (on-page SEO) Whatever measures/methods are taken by you to rank the website in the search engine! Example optimize the content and improve meta description and title tags. You have complete control over on-page SEO!
How to do On-Page SEO
There are some techniques to do On-Page SEO, you have to implement it on your blog.
- Title tags
- Meta keywords and meta descriptions
- Headings
- Engaging content
- Image Optimization
- URL optimization
- Site maps
- Domain trust
- Mobile site optimization and responsive websites
- Site-loading speed or page-load time
Title tags: Title tags are important because the search engine knows from the title tag itself on which topic you have written the content. The better you write the title tags on your website, the more visitors will visit your post, which will increase your ads revenue!
Meta keywords and meta descriptions: Meta tags are important because they influence how your site appears in SERPs and how many people will be interested to click on your website. Therefore they will affect your traffic and engagement rate, which can affect your SEO and rank. Meta tags are an important part of a solid SEO strategy.
Headings: Headers make it easy for web crawlers to crawl your web content. H1 tag is most important for SEO. This is the heading of the web page, so the search engine looks at the keyword in the H1 header to help users categorize the content and bring it to the surface!
Engaging content: It is important to use meaningful and suitable content in the main part of the site. SEO-friendly content is the king. Your site should not be filled with irrelevant, inappropriate, or stuffed keywords, the search engine can penalize your site for this!
Image Optimization: Earlier SEO was text base, but a lot of changes have come in it. You should use interactive media like audio, video, image to connect with your users. Use captions and alt text for media, and create relevant content around these media. You can use a single key phrase in an alt text if it is relevant to that image.
The digital marketing course is in-demand careers today. Because every small to big business is going online, you can also learn by joining a digital marketing course in Rohini.
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